Google Ads
Google Ads conversion tracking
enables you to track conversions and measure the effectiveness of your Google
Ads campaigns. The destination automatically sends events to Google Ads via
gtag function. All you need to do is install the destination, and optionally
map events to GA4's format. walkerOS takes care of loading the script and the
function calls.
Installation
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Setup
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Configuration reference
| Property | Type | Description | More |
|---|---|---|---|
conversionId | string | Google Ads Conversion ID (required) | |
currency | string | Currency code (ISO 4217, e.g., USD, EUR) | |
data | any | Custom data mapping (WalkerOS.Mapping.Value | Values) |
Required fields
Event Mapping
For custom event mapping (mapping.entity.action.settings.ads):
| Property | Type | Description | More |
|---|---|---|---|
conversionId | string | Google Ads Conversion ID (required) | |
currency | string | Currency code (ISO 4217, e.g., USD, EUR) | |
data | any | Custom data mapping (WalkerOS.Mapping.Value | Values) |
Required fields
Live Demo
Try the Google Ads destination with real events:
Initialize Google Ads
Settings
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Result
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Track a Conversion Event
Event
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Mapping
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Result
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