Google Ads

Source code Package Browser ES5

Google Ads is Google's comprehensive advertising platform. The walker.js Google Ads destination enables seamless integration of your web application with Google Ads.

Installation

TypeScript

Install the destination via npm

npm i @elbwalker/destination-web-google-ads

import { elb } from '@elbwalker/walker.js';
import destinationGoogleAds from '@elbwalker/destination-web-google-ads';

elb('walker destination', destinationGoogleAds, config);

Script

Load the destination via dynamic import

<script>
  // Upload the dist/index.mjs on your own server
  const destination = (
    await import(
      'https://cdn.jsdelivr.net/npm/@elbwalker/destination-web-google-ads/dist/index.mjs'
    )
  ).default;

  elb('walker destination', destination, config);
</script>

Code

Copy the code from the index.browser.js file

(function () {
  'use strict';
  var Destination = (() => {})(); // This is the copied code

  elb('walker destination', Destination.default, config);
})();

Configuration

Configure the Google Ads destination with a Conversion ID and Conversion label.

Example

const config = {
  custom: {
    conversionId: 'AW-123456789', // Required
    currency: 'EUR',
    defaultValue: 1,
  },
  mapping: {
    // e.g. order
    entity: {
      // e.g. complete
      action: {
        custom: {
          label: 'abc', // Required
          id: 'order_id',
          value: 'revenue',
        },
      },
    },
  },
};

Custom

Property	Type	Description
conversionId*	string	Google Ads conversion ID, starting with 'AW-'' .
currency	string	Default currency for conversions.
defaultValue	number	Default value used for conversions.

CustomEvent

For the custom event mapping (mapping.entity.action.custom):

Property	Type	Description
label*	string	Google Ads Conversion label.
id	string	Property key to use as transaction ID.
value	string	Name of the data property key to use for value.

info

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