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Google Ads

Web Source code Package

Google Ads conversion tracking enables you to track conversions and measure the effectiveness of your Google Ads campaigns. The destination automatically sends events to Google Ads via gtag function. All you need to do is install the destination, and optionally map events to GA4's format. walkerOS takes care of loading the script and the function calls.

Installation

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Setup

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Configuration reference

PropertyTypeDescriptionMore
conversionId*stringGoogle Ads Conversion ID (required)
currencystringCurrency code (ISO 4217, e.g., USD, EUR)
dataanyCustom data mapping (WalkerOS.Mapping.Value | Values)
* Required fields

Event Mapping

For custom event mapping (mapping.entity.action.settings.ads):

PropertyTypeDescriptionMore
conversionId*stringGoogle Ads Conversion ID (required)
currencystringCurrency code (ISO 4217, e.g., USD, EUR)
dataanyCustom data mapping (WalkerOS.Mapping.Value | Values)
* Required fields

Live Demo

Try the Google Ads destination with real events:

Initialize Google Ads

Settings
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Result
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Track a Conversion Event

Event
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Mapping
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Result
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