One post tagged with "event model"

We, as well as many other data professionals out there, grew up with still the most common event out there: the pageview - the mother of all tracking events for over a decade. Over the years new events, mostly to track online shopping behavior, became the new normal and the concept of the traditional purchase conversion was born. With the rising importance of mobile apps (where there is no such thing as a pageview), event tracking evolved immensely. And today it's not only about online shopping anymore.