We are starting to regularly post about new releases and features now. Mostly because walker version 1.6 absolutely deserves the stage, but it will hopefully also generate even more feedback to ship more features faster in the future. So let's go, pressure is on.

This guide helps you to implement and use walker.js on Webflow sites to further use them in Google Tag Manager (GTM) 🤓

This guide will explain how you can implement and use walker.js on single-page applications. We will demonstrate the implementation on our own website that uses gatsby.js without using plugins. 🤓

How context can help to better segment users

This guide will explain the entire workflow from tagging your HTML with walker.js, creating tags, triggers and variables in Google Tag Manager (GTM) and finally viewing the data in Google Analytics 4 (GA4). This example will focus on the e-commerce event of firing a product view.

We, as well as many other data professionals out there, grew up with still the most common event out there: the pageview - the mother of all tracking events for over a decade. Over the years new events, mostly to track online shopping behavior, became the new normal and the concept of the traditional purchase conversion was born. With the rising importance of mobile apps (where there is no such thing as a pageview), event tracking evolved immensely. And today it's not only about online shopping anymore.

Smygge was looking for a solution that unifies and simplifies measurement while having limited tech resources for tracking topics.